What is SEO?

SEO is short for Search Engine Optimization. This is a set of activities done to meet the quality standards of search engines, so that our web pages can rank first in search results by beating all competitors on a particular keyword.

Keywords are all things people type when using Google. Once a keyword is typed, Google will display the search results required by its users. Those who do SEO want to get traffic from Google by conquering certain key words that can bring traffic to optimized websites.

To get traffic from google is not easy, because Google only provides 7-10 places on the first page. While websites that provide similar information can reach millions. So just because it can create a blog or website, does not mean you will get traffic from Google.

Why Google Always Stand Out In SEO?

Why did we just call Google? For starters in your SEO learning activities, it is worth diinfokan that 68% search in this world is handled by google search engine. That's because Google has the most developed algorithms today and is able to provide more relevant and fresh results.

Other search engines are still many who apply the age factor of the page so the new pages are difficult to get ranked in their search results. This makes Google popular with searchers and web creators.

How Do Google and Other Search Engines Work?

Google and other search engines work through 3 stages:

Crawl
Indexing, and
Presentation of search results

For the first and second points google and other search engines rely on what is called a robot. As for the third point they use a series of algorithms to do so. You need to know what a robot is and what an algorithm ....

What is a Search Engine Robot?

Search engine robot is a program created to open a web page, crawl all the contents of the web page, retrieve data, open all links on the web page, and repeat all these processes on web pages opened through the links.

More or less the way search engines work the same when you open a web page and read it and then click on other links on the page to read other pages. The only difference is that Google does it by using Googlebot which is a large set of sets of computers that do it at a speed that is millions of times your speed.

Why is it necessary to crawl?

The crawling means that Googlebot visits all the pages a website can visit, and the goal is to collect the data of these pages into the Google index system. The data in this index is served when we do a search.

servers where all web pages are stored

So to make sure your web page is included in Google's search results list, then the web page should be included in the index .... and to enter in the index you must make sure your web page can be crawled by Google.

The best way to make sure it is to have lots of links from the indexed pages that refer to your web page. Links from other websites that lead to your web pages are commonly called backlinks.

Before you search for multiple links to ensure crawling, you must first make sure your web pages can be crawled. It's worth a lot of backlinks if your pages can not be crawled.

For this one you can try Google Webmaster Tools feature, which is Fetch As Google.

Before doing fetch, of course your website must have been connected to webmaster tools. For blogspot users do not have to bother, because blogspot is automatically connected with webmaster tools from google. Who need to report his website to google webmaster tools is that have a website outside google products.

Sign up for Webmaster Tools

This is also an important process in learning SEO, that is knowing how to register in webmaster tools. Why is this important? Because this tool provides a lot of information about how Google sees your website. Google Webmaster Tools is almost always involved in problem solving if our website experiences a decline in Google search results.